An AI-native roll-up platform acquiring legacy skilled-trade companies, integrating them into a unified agentic operating system, and building the largest tech-first blue-collar collective on the planet.
TradeGrid AI operates as a three-layer structure. Each entity has a distinct, non-overlapping role — the public brand, the fund, and the invisible engine behind everything.
Every step from finding a target to having employees sign onboarding documents is designed to be agent-driven. Human judgment enters at the final closing table — everything leading to that point is automated.
A plumber with 8 employees and 20 years of operation has no succession plan, no digital infrastructure, and no clear buyer. PE won't touch them — too small. They can't retire to nothing. Urry Financial is their offramp, and our entry point into a fragmented, underserved market.
PE firms have completed hundreds of skilled-trade acquisitions since 2022 — all at larger scale. The sub-20 employee segment is structurally uncontested: motivated sellers, consistent cash flow, no competing institutional buyers. That's the lane.
Urry Financial closes at 2–4x annual revenue, retains all employees, and transitions the owner out. TFSF injects Pulse AI™ within 7 days. Target outcome: meaningful overhead reduction and tech-enabled efficiency improvements within 90 days of integration.
FSM software companies serve shops but don't own them. PE firms own shops but don't build technology. We do both — using acquisitions as real-world deployment vehicles for Pulse AI™. Every integration improves the platform for the next one.
PE firms are actively validating the roll-up thesis in HVAC, plumbing, and electrical. Redwood Services — PE-backed — has completed 30+ acquisitions in 4 years by finding owners who "still have gas in the tank." Urry Financial's model targets the other side of that market: owners who are done, want fair value, and want their employees taken care of. No PE fund is competing in that conversation.
FSM software platforms (ServiceTitan, Jobber, Housecall Pro, Workiz) have validated that digital operations meaningfully improve trade business performance — with documented outcomes including faster invoicing, improved scheduling, and better customer retention. None of them own the companies. Urry Financial owns them. TFSF operates them. TradeGrid brands them.
Every acquired shop is deployed with a 10-agent Pulse AI™ stack built and maintained by TFSF. Two layers: field operations and back-office automation. Technicians use their phone. Agents handle administrative and operational tasks.
🔧 Field Operations
⚙️ Back-Office Automation
Two camps that don't overlap: software companies that serve trade shops, and PE firms that acquire large ones. TradeGrid AI (via Urry Financial + TFSF) is the only model combining ownership with AI-native operations at the sub-20-employee level.
TradeGrid AI is three connected surfaces — a Technician Command App, a Homeowner Portal, and an Operator Back-Office Dashboard — all wired together through Pulse AI™ agents and the mPayGo payment layer.
The tech's phone becomes their full operation. Quote, order, get paid — all in one app, without calling the office or chasing a check.
The homeowner experience eliminates the frustrations that make people hate calling a tradesperson: no voicemail, no mystery windows, no invoice surprises.
The operator dashboard gives shop managers and the Urry Financial portfolio team real-time visibility into every shop in the collective — no manual reports, no spreadsheets.
Everything visible in the app is powered by TFSF's infrastructure stack. Pulse AI™ orchestrates the agents. mPayGo handles money movement. The rest of the stack handles data, parts, and documents.
Illustrative Unit Economics (10-shop portfolio, Year 2): 10 shops × 8 techs (avg) × $120K/tech revenue (mid-range industry estimate) = $9.6M collective revenue. Platform fee at 10% = $960K. Parts margin at 15% of a 40% parts mix = $576K. Estimated total = ~$1.5M/year from 10 shops with no incremental headcount beyond the TFSF ops team and existing Pulse AI infrastructure.
"Grid" signals power infrastructure — essential, networked, always on. It implies the collective model. "Trade" respects the blue-collar identity directly. This isn't a tech company pretending to be a plumber. It's a platform built for the people who keep everything running.
WrenchOS · FieldForge AI · TradeStack · BlueGrid AI. All worth reserving at ~$12/ea while the primary brand is confirmed. Costs almost nothing — losing one to a competitor costs significantly more.
Execute inter-entity MSA between TradeGrid AI, Urry Financial, and TFSF. Reserve tradegrid.ai. Activate the acquisition outreach agent. The pipeline runs while everything else is being built — every week without it is missed conversations.
Pulse AI demo: photo → diagnosis → quote → payment on a test device. Full Urry Financial deck: thesis, pipeline, unit economics, acquisition structure. The demo closes owner deals. The deck closes LP capital.
With the AI pipeline running from Day 1, a first LOI in 60 days is achievable. Single metro focus — Atlanta, Phoenix, or Tampa. Three shops in one city beats one shop in three cities. Density drives dispatch efficiency and brand recognition.
Urry Financial closes acquisition #1. Automated onboarding executes. TFSF activates Pulse AI™ stack within 7 days. 30 days of live operational data becomes the foundation for every LP conversation, every future acquisition pitch, and every international expansion discussion.